This brand needed a bold yet minimal identity, something that felt effortless but striking. The design process focused on clean typography and subtle graphic details that could stand strong on their own or blend seamlessly with the tag. The result was a versatile visual system that gave the brand a recognizable presence without overpowering its aesthetic.
Designing the logo for this curated vintage clothing brand was a unique challenge—it needed to feel timeless, charming, and personal. The owner wanted the identity to revolve around Pandora, his black cat, turning her into the brand’s emblem in a way that resonated with the aesthetic of carefully selected vintage pieces.The final logo features a stylized, animated version of Pandora, capturing her personality while maintaining a sleek, vintage-inspired feel. Paired with a refined yet slightly aged typography, the brand’s identity embraces nostalgia while feeling fresh and distinctive.
Working with Blonsh was an opportunity to merge fashion and artistic expression through a fully analog process. The project focused on custom jacket interventions, where each piece became a one-of-a-kind canvas. My role was not only to conceptualize the designs but also to bring them to life by hand, ensuring that every detail carried a sense of uniqueness and craftsmanship.
The creative approach was rooted in experimentation with textures, composition, and freehand techniques. From bold graphic elements to more intricate, expressive strokes, each design was developed to interact organically with the fabric, embracing imperfections as part of the final aesthetic.
This project was all about slowing down, valuing the manual process, and turning garments into wearable pieces of art—bridging the gap between clothing and personal storytelling.
